UMBRO
For the Spring/Summer 2025 season, Slam Jam and Umbro present a new collection inspired by stadium security, seamlessly blending formalwear and sportswear with their respective signature styles. Rooted in British culture, the collection pays homage to crests and plaids, forging a fresh narrative by reimagining the aesthetic of security guards. Staying true to the Manchester-based brand’s football-driven DNA, highlights include military-inspired crest hoodies and t-shirts, security wear-influenced tactical windbreakers and tactical half-zips, ice hockey jerseys that incorporate football themes and colors, and the 97/98 polo shirt, which features a bombastic message of “Lazy” and a bold homage to street culture with a statement cap and a design peppered with memorable slogans. For this occasion, the SS25 campaign captured a dystopian day bus journey and all the craziness that comes with it through the invasive lens of Japanese photographer Satoshi Fujiwara.
