Collection: JIEDA

The beginning of the brand In 2007, Hiroyuki Fujita established JieDa. About JieDa JieDa is a Japanese men's brand. He named the brand JieDa (its own branch) as a reference to the style he proposes. It is imbued with the desire to communicate his unique originality to many people, just as it branches out. He proposes a style that breaks down the barriers between street and mode and is not bound by trends. The flagship store is KIKUNOBU, a select shop from Shimane owned by designer Hiroyuki Fujita. With a neutral concept, he proposes styles by filtering a wide range of items from high fashion to street fashion through his own filter.