BASICKS
The brand concept is a unisex brand with the concept of "circulating/outlining everyday clothes". Based on a basic design, all the products are sewn with white stitching, and the design is made visible in everyday clothes by "circulating/outlining". By giving the meaning of outline to the white stitching work that is also in the existing design, a new value is added, similar to the idea of readymade in the art scene, and the proposal is that the "outline" will remain unchanged and circulate no matter what the trends and styles change. It asks, "What are clothes, fashion, and design?" The brand name "Basicks" comes from the meaning of Basics, a coined word that combines the two words Basic, which is a slang word meaning uncool, and Sick, which means cool. Based on the concept of "circulation", we are working on most of our fabric products using organic and sustainable materials. Other activities such as the materials used for delivery will also conform to sustainability activities.
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